SELIM MOUZANNAR

Selim Mouzannar is a Lebanese jeweler based in Beirut. A pioneer in rehabilitating the Falamenk Ottoman jewelry tradition, Selim is inspired by Art Deco and Ottoman architecture. His collections reflect his passion for the ocean, stars, and open air, as well as a mastery of a Mediterranean millenary technique.

GRAYSCALE was brought in to launch the brand in the U.S., manage communications for the U.K. market, garner top-tier media and VIP alignment, hold focused events, and build community. More recently, GRAYSCALE planned and executed a dinner for Selim Mouzannar in partnership with Bergdorf Goodman at La Mercerie, where we brought in a select group of editors, stylists, and tastemakers. In addition, GRAYSCALE organized a partnership with influencer Gala Gonzalez, who attended the dinner and continues to support the brand.

PRESS HIGHLIGHTS
ELLE, Forbes.com, Robb Report, The New York Times, T Magazine, Vogue + Vogue. com, W Magazine.

INFLUENCER SEEDING HIGHLIGHTS
Doutzen Kroes, Daisy Ridley, Jennifer Lawrence, Amy Adams, Emilia Clarke, Emma Stone, Greta Gerwig, Kate Hudson, Laura Dern, Millie Bobby Brown, Rachel Brosnahan, and Rose Byrne.

Vogue Selim Mouzannar’s Exquisite Jewels Echo the Beauty of Old Beirut

The New York Times Tanzanite, 50 Years Later

T, The New York Times Style Magazine The Season’s Most Vibrant Jewels

T, The New York Times Style Magazine Expressive Hands Model the Season’s Most Distinctive Jewelry

Robb Report A Riot of Color

Forbes Lebanese Jewelers Share Stories of Resilience and Rebuilding

Financial Times How To Spend It Jewellery with Middle Eastern Mystique

Financial Times How To Spend It The Lebanese Jewellers Finding Inspiration Amid Crisis

W Magazine The Best Gemstone Jewelry to Buy Now