LE MONDE BERYL

Founded in 2016 by Lily Atherton Hanbury and Katya Shyfrin, Le Monde Beryl is a London-based accessories brand that has a new take on the classic Venetian gondolier’s slipper. Le Monde Beryl combines exotic fabrics and traditional techniques with a contemporary design aesthetic which takes inspiration from the historical, the cultural, and the crafted. GRAYSCALE was brought on to position the brand in the US and grow awareness and market share in the luxury accessories market. Grayscale has also implemented a press strategy around Le Monde Beryl’s expansion into new categories including bags and fine jewelry.

As part of our strategy, GRAYSCALE executes seasonal product seeding to a select group of influencers and editors, coupled with in-person meetings with the designers at least once a year in Paris and New York City. Our aim is to use a quiet but impactful approach, keeping the brand at the forefront of thoughtful luxury.

PRESS HIGHLIGHTS
C Magazine, Departures, ELLE, Harper’s Bazaar, GOOP, T Magazine, The Slowdown Newsletter, Travel + Leisure, Town + Country, Vanity Fair, Vogue.com, WhiteWall.

INFLUENCER SEEDING HIGHLIGHTS
Cristina Ehrlich, Dakota Johnson, Dree Hemingway, Jenny Walton, Katie Holmes, Kiernan Shipka, Luke Edward Hall, Samantha McMillen.